Debbi Bressler's

Tips, Tools, Techniques, Reviews and Ideas To Help You Profit From Home

Free Course!
Home Business
Success Secrets

eMail address:
First Name:

RSS Newsfeeds
The Home Business Review Main RSS Feed Main Page RSS
Offline Marketing RSS Feed Offline Marketing RSS
Free Online Courses

Make Your Links Work!

This Month
April 2006
Sun Mon Tue Wed Thu Fri Sat
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
View Article  SHUT UP ALREADY!
One of the biggest mistakes I see sales reps and entrepreneurs make is diarrhea of the mouth. They are either so taken with their own voices or so nervous that they can't deal with silence, that they'll talk themselves OUT of a sale.

In any sales situation there are two critical times when you need to talk LESS and shut up MORE.

The first is when you are trying to find out what the customer wants. I see people asking questions and then chomping at the bit to interrupt their customer and pontificate on the subject further. You already know what your voice sounds like and your prospect isn't that interested....unless your voice is focused on how you can help them. Ask questions and then SHUT UP and listen.

The other area what I see a lot of people fail is when...   more »
View Article  Creating Customer Continuity
My good friend, Mike Sigers, wrote an interesting article about Wasted Ad Dollars on his blog, Simplenomics. In part, he says:

"They continue to pour money into campaigns that have no chance at bringing in profitable customers, yet they continue to ignore the customers who have proven themselves by using their service or buying their product.

I hate an ad that says “ … For New Customers …”.

What in the world are you thinking ? What part of my money did you not like ? How about something for me, your faithful customer."

A business that does an excellent job of "selling" to its current customers is   more »
View Article  It Ain't That Complicated....Use Golden Rule Marketing

The marketing of a small business seems a daunting task if that's not your area of expertise.  Copywriting formulas, positioning in the marketplace, publicity and many more elements are simply too overwhelming for many. So, they develop the "deer in the headlights syndrome" and do nothing.
 
Golden Rule Marketing solves that problem by allowing your marketing and sales efforts to be driven by one simple question:
 
"How wouId I want to be treated?"
 
Get Visual
If you ...   more »
View Article  How to Become An Entrepreneur: Customer Service Tip

Woman hippy holding head screamingLearning how to become an entrepreneur requires a different mindset from that of most employees. If you don’t “do” customer service right, you may as well install a revolving door at the front of your business.

In most cases, proper customer service costs little or nothing, yet it can put you out of business if you don’t get it right. My good friend, Mike Sigers, talks about Customer Service Simplified at his blog, Simplenomics.

While the “How to Become An Entrepreneur” teachers spend lots ...   more »

View Article  MLM Prospecting: Belly to Belly

mlm-networkingTwobelliesmlm-newworkingWhen I first got started as a home based entrepreneur, there was no Internet (at least it hadn’t reached the eyes and ears of most people).

Back then, there was no such thing as autoresponders, replicated web sites, or even corporate web sites.

You did things the old fashioned way – belly to belly.

The advent of the Internet, autoresponders, and flat rate phone service, made it less and less necessary to ever venture outside your door except to pick ...   more »

View Article  Are You Tired of Following Up With Propsects For Your Home Based Business Opportunity?

home-business-prospectingA Simple Method to Get Your Prospects to Quit Hiding and Call You!

If you’d like to learn how I get 80% of my prospects to call me back, read on….

One of the most discouraging parts of running a home based business opportunity is following up with prospects.

Now, I don’t mean dumping their name into an autoresponder.  I’m talking about someone you’ve talked to on the phone, who has promised to take some sort of action in ...   more »

View Article  The 7 Habits of Highly Horrible Networkers

home-business-networkingGuest Article by: By Scott Ginsberg


Networking is a term that didn't exist (academically) until almost 40 years ago. It's a word uttered in and around the business world every day, yet is unclear to most as to how it actually works. Still, it's a fundamental tool to the success of any business.

By definition, the term networking is the development and maintenance of mutually valuable relationships. It's not schmoozing; it's not just ...   more »
View Article  The Truth About "Walk-Away" Residual Income

home-business-residual-income

Many people join home based business opportunities, especially MLM’s, for the concept of walk-away Residual Income.  I’m sure you’ve heard the story about the person who started a home business, worked hard for five years, and then retired to the beach.

Is this truth or hype?  Can people maintain long term residual income?

Yes.

But there are some factors that need to be in place for that to happen.

1. Overall growth and stability of the company as a whole ...   more »

View Article  "How to Market The Daylights Out of Just About Anything Using the Dollars for Dimes Principle"
by Marlon Sanders

Marketing is either the easiest thing you'll ever do in your life, or it's the hardest.
If you're doing it the old, staid, traditional way, it can be pretty gruelling. You offer the same product or service (more or less) with the same features at about the same price as everyone else. It's a tough way to make a living...   more »

View Article  A Rolling Advertisement

How To Use A Rolling Advertisement To Promote Your Business Daily

Just because you have a home business, doesn't mean you never leave the house!

Some people are shy or embarrassed about using these.  My daughter used to say she was driving in the "Loser Cruiser" with my signage on it. But I consistently had people stop me at red lights or at the grocery store for more information ...   more »

View Article  Cold Calling Problems

Most home based business opportunity owners will be faced with cold calling problems similar to a recent forum posting to which I responded.

Seems this guy was doing the majority of cold calling by calling names in the phone book and was having problems with the lack of business being generated by this method.

He was only able to connect with 25% and had virtually   more »