My good friend, Mike Sigers, wrote an interesting article about Wasted Ad Dollars on his blog, Simplenomics. In part, he says:"They continue to pour money into campaigns that have no chance at bringing in profitable customers, yet they continue to ignore the customers who have proven themselves by using their service or buying their product.
I hate an ad that says “ … For New Customers …”.
What in the world are you thinking ? What part of my money did you not like ? How about something for me, your faithful customer."
