Debbi Bressler's

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This Month
May 2007
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View Article  Terry Gibbs' $450 Marketing Giveaway!
terry-gibbs-giveawayIf you ever tuned in to Net Biz Radio when I co-hosted, you'll remember that the second hour was Terry Gibbs, the eBay guy. (He's an expert on using eBay to generate leads). Terry is always willing to provide clear, concise information to others.

Terry does a fundraiser every year in May for a different charity. This year's is personal. Terry's dad passed away from cancer on May 10th.

To honor his dad, he's doing something really special for all ...   more »
View Article  Secrets To Their Success: Free Trial

Secrets-to-their-successIf you are still struggling to find home business success, you’re gonna want to take advantage of this FREE trial to Derek Gehl’s “Secrets to Their Success” site. (But you have to do it by April 27th…so hurry!)

The thing I like about Secrets to Their Success is that it is not laden with the latest “I’m an Internet Marketing Guru” story. Instead, it’s filled with stories of REAL people – just like you and me – who are making REAL money on the Internet.   (A few months ago, my buddy ...   more »

View Article  How To Offer Great Customer Service And Build Customers For Life

Those of you who read The Home Business Review on a regular basis know that I'm not shy about calling out scam artists or those who don't serve their customers well. It always amazes me when companies spend hundreds of dollars (maybe even thousands in some cases) to acquire NEW customers.....then do everything in their power to run them off!

Today I want to give you an example of some GREAT customer service I received and use it as an example of what YOU can do to turn frustrated purchasers into customers for life.

Last Friday, I purchased...   more »

View Article  Debbi Bressler Co-Hosts NetBiz Radio Tonight
Tonight I'm co-hosting the inagural show for the new radio program Net Biz Radio.

It's broadcasting on WWVA 1170 at 10PM EST. It broadcasts to 16 states and 6 Canadian provinces.

If you can't access it from where you live, the radio shows are being recorded and available on MP3. Go to NetBiz Radio and register for free. (Note: This is not an affilaite link or anything.)

The press release is below. Hope to hear you there! (And wish me luck....I'm nervous!)
   more »
View Article  Creating Customer Continuity
My good friend, Mike Sigers, wrote an interesting article about Wasted Ad Dollars on his blog, Simplenomics. In part, he says:

"They continue to pour money into campaigns that have no chance at bringing in profitable customers, yet they continue to ignore the customers who have proven themselves by using their service or buying their product.

I hate an ad that says “ … For New Customers …”.

What in the world are you thinking ? What part of my money did you not like ? How about something for me, your faithful customer."

A business that does an excellent job of "selling" to its current customers is   more »
View Article  It Ain't That Complicated....Use Golden Rule Marketing

The marketing of a small business seems a daunting task if that's not your area of expertise.  Copywriting formulas, positioning in the marketplace, publicity and many more elements are simply too overwhelming for many. So, they develop the "deer in the headlights syndrome" and do nothing.
 
Golden Rule Marketing solves that problem by allowing your marketing and sales efforts to be driven by one simple question:
 
"How wouId I want to be treated?"
 
Get Visual
If you ...   more »
View Article  Shoot Out At the 1StepSystem Corral

How should a company reign in a wayward rep?  You know....those people who are so outrageous and sophmoric that you pray they quit mentioning they're one of your reps!

In most cases, the agenda of these people is to use public forums to prospect.  That, in itself, is not a problem as long as you follow the forum rules.  But, in the quest to posture themselves, so as to draw prospects to their business like moths to a flame, some are too immature to understand that their words and actions speak volumes about their character.  Instead of attracting - they simply repel.

Such is the story today about a rep with a recently launched program called 1StepSystem.  I've been contacted by no less than four people in just a few days about this business and I figured I'd better do some research so I could be knowledgeable should people seek my opinion.

During my search I came across a message board (which I won't publicize here) with an overzealous rep named David. A forum visitor asked about this program and David staked his claim like a wildcatter about to strike oil. Seems that ...   more »

View Article  Niche Mastery Secrets Interview Tonight

Brad Fallon and Anthony Blake, are going to put niche expert and author of the Strike It Niche! ebook, Michael Holland, on the hot seat.

Wednesday, February 1 - 8:00 PM

Register for the free Niche Mastery Secrets Interview 

I've known Michael for years and he's a heck of a nice guy, very knowledgeable, and VERY successful. He's one of those "under the radar" kind of guys. For instance, he's Yanik Silver's partner in Public Domain Goldmine, for instance.
 
Anyway, Michael is going to ...   more »
View Article  How to Become An Entrepreneur: Customer Service Tip

Woman hippy holding head screamingLearning how to become an entrepreneur requires a different mindset from that of most employees. If you don’t “do” customer service right, you may as well install a revolving door at the front of your business.

In most cases, proper customer service costs little or nothing, yet it can put you out of business if you don’t get it right. My good friend, Mike Sigers, talks about Customer Service Simplified at his blog, Simplenomics.

While the “How to Become An Entrepreneur” teachers spend lots ...   more »

View Article  XSitePro Review: Web Site Design and So Much More!

xsitepro_website_design.jpgIf you are looking for web site design software that’s easy enough for a kid to use, you must check out XSitePro. But even if you’re a web design pro, you’ll love XSitePro’s cool features.  

You guys may recall it took me six months, two books, and a video series before I could figure out Dreamweaver. Many times I was ready to literally throw my laptop in the pool. And, quite honestly, I still haven't figured it all out.

If you haven’t built ...   more »

View Article  Using Ebay For Lead Generator Webinar

ebay-lead-generatorJoin me tonight for a fact-filled 60 minutes with Terry Gibbs, who is an Ebay Expert Extraordinaire!

We’re going to be talking specifically about how to use ebay as a lead generation tool for your business.  There’s a right way and a wrong way, and Terry will lead you by the hand to show you the fastest and easiest way to inexpensively building your business using Ebay.

The webinar is absolutely free.  Here are the details:

Thursday – 8:00 PM ...   more »

View Article  Copywriting Interview With Anthony Blake

TonyblakeToday I had the pleasure of interviewing Anthony Blake during my "Ask The Coach" series for IPowerworld, held every Tuesday at 2:00 PM EST.  (Sign up for my Success Pack and you’ll get to attend for free!)

I asked Tony about copy writing for Google ads, web sites, autoresponders, postcards.  He shared the #1 biggest mistake he sees done online and how you can avoid it.

The entire call was recorded so I could share it with you (and ...   more »

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View Article  Are You Tired of Following Up With Propsects For Your Home Based Business Opportunity?

home-business-prospectingA Simple Method to Get Your Prospects to Quit Hiding and Call You!

If you’d like to learn how I get 80% of my prospects to call me back, read on….

One of the most discouraging parts of running a home based business opportunity is following up with prospects.

Now, I don’t mean dumping their name into an autoresponder.  I’m talking about someone you’ve talked to on the phone, who has promised to take some sort of action in ...   more »

View Article  Affiliates Beware: Google Click Fraud

If you are promoting your home business through Google, stop immediately and read this article on Jason Cain’s blog.  I have heard more and more rumblings about people being victimized by this.

Jason actually gives you two examples. I’d heard of the first, but the second one was surprising….talk about nasty people!  Now, Jason’s language is a bit “colorful”, but don’t let that stop you.  Your home business profits could be at stake. ...   more »

View Article  Correctly Using Discussion Lists to Build Your Home Business

home-business-discussion-groupsI recently came a list of recommended Home Business and Home Based Business Opportunity discussions groups listed in Yahoo Groups. 

Sad to say, I’ve found they are little more than safe lists, which members simply spam each other about their home businesses.  Some of the moderators have set up “ad only” days, and requested articles or other helpful advice on the other days. Alas, they are usually ignored.

I wonder just how effective these people find their efforts, as the same ads ...   more »