I’m one of those people who likes to print off ebooks. Highlighter in hand, I can circle, annotate and simply list ideas on the pages as I read.

Unfortunately, in the zeal to increase the girth of their product, many marketers find it necessary to use 18 point fonts, huge headers and footers on each page, and margins that a family could live in!

Today, for example, I copied and pasted an ebook into my word document so I could more economically print it out. The ebook was 45 pages. My word doc? 14 pages!

Guys and gals….the information is the same. Please don’t make me waste paper and ink (with those 4 color headers!) so that it looks bigger than it really is. Or – provide an online and a printed PDF.

Bigger is NOT always better!